Who we are

I’m just a 40-something mom blogging about my little life in Madison, WI. I created Madtown Momma LLC (“me”, “us”, “we”, “the site owner”, “our”) to share my personal experiences with others and inspire readers to get out enjoy the various places and spaces that make our city unique. Our website (“the site”, “this site”) is: https://madtownmomma.com.

Your privacy is important to me, so please read this Privacy Policy in detail to understand how your information may be used in interacting with this site.

What personal data we collect and why we collect it

When you interact with this site, you may knowingly or unknowingly provide us with personal information about you. If you visit the site, sign up for our newsletter, submit a contact form or comment, you agree to the collection and use of your personal information as outlined in this policy.

Comments

When visitors leave comments on the site, we collect the data shown in the comments form, such as name, username, email address, timestamp and the comment itself, and also the visitor’s IP address and browser user agent, referrer, and Site URL to help detect spam.

After approval of your comment, your profile picture and anything you share that personally identifies you, including your name, is visible to the public in the context of your comment.

An anonymized string generated from your email address (also called a hash) may also be provided to the Gravatar service to see if you are using it. Gravatar is a “Globally Recognized Avatar”, or image that represents you online, that may appear next to your name when you interact with this and other web sites. The Gravatar service privacy policy is available here: https://automattic.com/privacy/.

Media

User images uploaded to the site, for example, in a comment on a published post, are publicly accessible to all other site users. If you upload images to the website with embedded location data (EXIF GPS) included, please be advised that any visitor to the site can download and extract any location data from images on the website. As such, visitors to this site should avoid uploading images with embedded location data.

Contact forms

Contact form submission data, which includes IP address, user agent, name, email address, website, and message — is submitted to our anti-spam service for the sole purpose of checking spam, as we try to avoid publishing spam comments or those generated by bots, to protect the safety and integrity of our site. When you fill out our contact form, the actual submission data is emailed directly to the site owner, which includes the submitter’s IP address, timestamp, name, email address, website, and message. The information you provide via the contact form may be used to contact or identify you as a result.

Cookies

If you leave a comment on this site you may opt-in to saving your name, email address, and website URL (if provided during the comment submission) in cookies. Cookies are small files stored on your computer’s hard drive when you visit the site. These are for your convenience and are used to remember you and your preferences so that you do not have to fill in your details again if and when you leave another comment.

You may opt out of accepting cookies by adjusting the settings in your browser. Please see our Cookie Policy for more information.

Mailing list subscriptions

We collect your name and email address when you subscribe to our mailing list. The mailing list may be used to deliver newsletters and other messages, such as those promoting upcoming giveaways. In addition to the information you provide to us in subscribing to the list, our marketing service may collect device, log and usage data information as well. Information regarding the marketing service’s privacy policy is provided upon opting in to the Madtown Momma LLC newsletter and may also be found here.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

Analytics

In order to record the number of post and page views, video plays, outbound link clicks, referring URLs, search engine terms and country, to help us analyze how users interact with and use our site, the following information is used: IP address, WordPress.com user ID (if logged in), WordPress.com username (if logged in), user agent, visiting URL, referring URL, timestamp of event, browser language, and country code. Page views will be tracked with each additional load (i.e. when you scroll down to the bottom of the page and a new set of posts loads automatically).

Stats logs — containing visitor IP addresses and WordPress.com usernames (if available) — are retained for 28 days and are used for the sole purpose of powering this feature.

Who we share your data with

We share your data as necessary with third-party services we use to power and run this site as part of our business, which may include those designed to help us detect spam, analyze site traffic and data, for search engine optimization, and more. We do not sell or share user data for any other purpose.

This website uses Google reCAPTCHA to protect our site against spam, abuse, and automated submissions to provide a more secure online environment for our visitors. Google reCAPTCHA analyzes interactions on this site to determine whether activity is performed by a human or an automated system. To perform these functions, Google reCAPTCHA may collect information such as your IP address, device and browser characteristics, cookies placed by Google, mouse movements, keystroke patterns, interaction data, referrer URL and other technical metadata, which is sent to Google for analysis and security verification.

The data collected by reCAPTCHA is processed by Google and may be used to improve reCAPTCHA services. Data processing via reCAPTCHA is governed by Google’s Privacy Policy and Terms of Service.

How long we retain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

We may also retain personal data collected or processed by the web site for administrative purposes. This includes contact form entries and analytics records.

What rights you have over your data

If you have interacted with or left comments on this site, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Depending on your location, under GDPR, you may also have the right to file a complaint with your local data protection authority if you believe your data has not been adequately protected, was processed unlawfully, or your rights not respected.

Notice for California Residents (CCPA/CPRA): Under the CCPA/CPRA, reCAPTCHA may be considered a “sale” or “sharing” of personal information for cross‑context behavioral advertising. Google states that reCAPTCHA data is not used for personalized advertising, however, because Google independently processes this data, California residents may exercise their rights—including the right to know, delete, and opt out of “sharing”—through Google’s privacy tools. We do not use reCAPTCHA data for our own advertising or profiling purposes.

Requests related to data processed by Google using reCAPTCHA should be directed to Google, as Google controls that data.

Children’s privacy

This web site is not intended for audiences under the age of 16. We do not knowingly collect, sell, or share any personal or identifiable information from children under the age of 16. Under the GDPR, children have the same data rights as adults, including the rights to access, correct, delete, or restrict the processing of their personal data. If you are a parent or guardian who thinks that your child may have knowingly or unknowingly provided personal information via this site, please contact us immediately at momma@madtownmomma.com so we can take prompt action to delete this information from our servers.

Our contact information

For specific privacy concerns, please contact Madtown Momma LLC at momma@madtownmomma.com.

This information is subject to change at any time. Updates to the privacy policy will be shared here.

Updated 2/26/2026.