SHOP LOCAL: Meet the Mom Behind The Purple Goose

As an avid shopper, I particularly love shopping local boutiques in Dane County for unique and on-trend clothing and accessories. In addition to great pieces and prices, one of the benefits of “shopping small” is developing personal connections with store owners and managers. One such store owner is Halley Jones of The Purple Goose in […]

Why I Love Z Boutique: The Only Plus-Size Shop in Madison

Last month, I had the distinct honor of walking in the Fashion Forward: A Catwalk for Charity event at The Sylvee, on behalf of Z Boutique. Z Boutique is a locally-owned plus-size boutique, specializing in women’s sizes 14-24. As someone who has ranged in size from 8-18 over the years, I have had a wide […]